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This page contains information about Complex Spreading Phenomena in Social Systems published by Springer. Below, you can find the Table of Contents as well as links to the arXiv version of the chapter.

Table of Contents

Part 1: Introduction to spreading in social systems

• Doug Guilbeault, Joshua Becker and Damon Centola: Complex contagions: A decade in review. [arXiv link]
• Peter Sheridan Dodds: A simple person’s approach to understanding the contagion condition for spreading processes on generalized random networks. [arXiv link]
• Elizabeth Ogburn: Challenges to estimating contagion effects from observational data. [arXiv link]

Part 2: Models and Theories

• Peter Sheridan Dodds: Slightly generalized Generalized Contagion: Unifying simple models of biological and social spreading [arXiv link]
• James Gleeson and Mason Porter: Message-passing methods for complex contagions. [arXiv link]
• Azadeh Nematzadeh, Nathaniel Rodriguez, Alessandro Flammini, and Yong-Yeol Ahn: Optimal modularity in complex contagion. [arXiv link]
• Petter Holme: Probing empirical contact networks by simulation of spreading dynamics. [arXiv link]
• Sen Pei, Flaviano Morone, and Hernan Makse: Theories for influencer identification in complex networks. [arXiv link]

Part 3: Observational studies

• Gerardo Iñiguez, Zhongyuan Ruan, Kimmo Kaski, János Kertész, Márton Karsai: Service adoption spreading in online social networks [arXiv link]
• Fabiana Zollo and Walter Quattrociocchi: Misinformation spreading on Facebook [arXiv link]
• Pikmai Hui, Lilian Weng, Alireza Sahami, Yong-Yeol Ahn, and Filippo Menczer: Scalable detection of viral memes from diffusion patterns
• Lilian Weng, Márton Karsai, Nicola Perra, Filippo Menczer, and Alessandro Flammini: Attention on Weak Ties in Social and Communication Networks [arXiv link]
• Emilio Ferrara: Measuring the effect of social bots on information diffusion in social media [arXiv link]
• Johan Bollen and Bruno Goncalves: Network Happiness: How online social interactions relate to our well being
• James P Bagrow: Information Spreading During Emergencies and Anomalous Events [arXiv link]

Part 4: Controlled studies

• Sean J. Taylor and Dean Eckles: Randomized Experiments to detect and estimate social influence [arXiv link]
• Yan Leng, Xiaowen Dong, Esteban Moro, and Alex Pentland: The Rippling Effect of Social Influence via Phone Communication Network
• Robert Bond, Christopher J. Fariss, Jason J. Jones, and Jaime Settle: Network Experiments through Academic-Industry Collaboration

Part 5: Some thoughts by Sune and YY

• Sune Lehmann and Yong-Yeol Ahn. Spreading in Social Systems: Reflections [arXiv link]